Company: The Daily Californian
Project: The Daily Californian’s 140th Anniversary Issue
Time: September 2011
Details: This is the front page of the special 140th Anniversary issue. As a tribute to our history, I searched the archives for an antique masthead and coupled that with traditional cut-and-paste design.
Daily Californian print layout redesigns /
Company: The Daily Californian
Project: Print layout redesigns
Time: Spring 2011, Spring 2012
Details:
- Redesign #1: I assisted in the 2011 redesign. At the time, the print paper was last redesigned in 2002 and rumored to be done hastily and without much input. As a result, my colleague and I enlisted in our peers’ valued opinions before finalizing the redesign. Our main goal was to make the physical paper a more aesthetic experience. The biggest changes included more spacing between text, larger photos, and the reworking of section heads and look-insides.
- Redesign #2: I led the 2012 redesign in order for the paper to transition from tabloid to broadsheet. I surveyed staff and conducted research before finalizing the redesign. I also trained the design staff for the transition and created a design manual. The transition to broadsheet attracted many advertisers and saved the company a lot of money.
The Road Less Traveled /
Company: The Daily Californian
Project: The Road Less Traveled
Time: April 2011
Details: This Cal Day issue aimed to show Cal Day attendees the side of Berkeley that few know about. It was combined with the Best of Berkeley issue and livehawked by the staff. I worked with an illustrator for a custom design, incorporating many of the featured Berkeley-isms.